Muse by Meta: Is It the $100,000 AI CEO for Your Business?
Just a few months ago, Meta, AI, and Manus were reportedly trying to come together, and that deal fell apart. Now Meta has released Muse, which many people compare to Manus. It has some clear advantages, some drawbacks, and a few features that could genuinely help a business owner. Here are the notes from our walkthrough.
What Muse Is
Muse is a personal AI agent built to know you well. Instead of writing long prompts, you talk to it the way you would a real assistant. It can connect to your accounts (email, calendar, social profiles) and you can disconnect them at any time. The idea is that it builds a picture of your work and your habits, then uses that picture to help you proactively.
How It Differs From Manus
- Proactive, not reactive. Manus waits for instructions. Muse watches for things that matter and offers help. In one example, it noticed a router had arrived by email and offered to help set it up.
- Personal context. Muse remembers your preferences, projects, and people, so you don’t have to re-explain yourself across different chats.
- Ideas section. Muse surfaces suggestions based on your recent conversations, such as reminders about a refill or a conference you wanted to attend.
- Bulk work. Manus is still the stronger choice for bulk content creation and deep research. Muse is better for ongoing, personal-style tasks.
- Pricing. Manus uses credits and can get expensive. Muse’s entry tier was described as roughly $80 per month, with a free everyday tier available for now.
Where Muse Can Help a Business
- Content ideas. A feed of news and trends can be used to generate topics you can write or film about, which solves the “what do I create next?” problem.
- Repurposing. One video can become carousels, threads, captions, and short clips.
- Competitor analysis. You can share a successful post or profile, ask why it works, and get an adapted version to study. The key is to adapt the idea rather than copy it.
- Goal tracking. Muse can check your progress against goals (for example, a posting target) and remind you when you fall behind.
- Admin tasks. Scheduling reminders, forms, and routine follow-ups are all areas where it can save time.
- Voice learning. Because it learns your style, its output can sound less generic than typical AI writing.
Privacy and Safety
This is the most important section. Muse connects to personal data, so you should go in with your eyes open.
- Keep business and personal separate. Use one setup for business and, if needed, a different one for personal matters. Don’t let a business agent know your health details, prescriptions, or family matters.
- Approve every sensitive action. Muse asks before it sends messages or makes purchases. Be cautious with “always allow” permissions, and start with small tasks.
- Don’t hand over payment details yet. Letting an agent spend your money is a step to take later, not on day one.
- Understand the limits. Chats are not fully encrypted, and the company can review them. Passwords are handled through encryption and temporary storage, but you should not share passwords with any AI tool.
- Trust carefully. Any new product built quickly may have security gaps. Limit what you connect and check what it can see.
Final Takeaways
- Muse is strongest as a personal, proactive assistant. Manus is still better for bulk work and deep research.
- Set it up as a dedicated business assistant, and keep personal data out of it.
- Start with small, low-risk tasks, and approve each sensitive action.
- Use it to generate ideas, repurpose content, and track goals. Make your output personal, because generic AI content is easy for audiences to ignore.
- Test it before relying on it. Muse was only available in the US at the time of the walkthrough, and many features were still rolling out.
